Situation
The UW-Stout Manufacturing Outreach Center (MOC) has worked with Bending Branches for over 20 years. From becoming a Lean manufacturer in the early 2000s, to the outdoor industry boom of COVID in 2020, the MOC and Branches have had a long-standing relationship.
Solutions
The ExporTech program has helped Branches grow their international sales by developing an international growth plan, making key connections to resources in the export community, and implementing their plan. Services and grants offered in the program have allowed Branches to do things that they would not have done otherwise. This has had significant impacts on growing their business, opening 24 new international retailers, and selling in 28 different countries.
Results
- Increased/Retained Sales: Added 24 new international retailers
- Increased/Retained Sales: Sell to around 28 countries outside of North America
Testimonial
“The ExporTech program was incredibly helpful for Branches. Through the work we completed as part of the program, we identified target markets and fine-tuned a comprehensive strategy for growing our business in those target areas. Through the funds afforded us through the IMAG program, we were able to complete projects and participate in events that otherwise may have been cost prohibitive. Finally, the program connected us with a network of export professionals who have helped us continue to grow our international export business in the years past ExporTech.” - Susie Kadlec, Branches International Sales & Marketing Manager